Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. A group of investors headed by Jake Weinbaum (the guy behind Disney’s go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. Yes, it’s a terrific name — short, sort of descriptive and easy to remember. Each year for 15 years the first $500K in profit goes toward amortizing the cost of that domain name. That could also pay for a terrif

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Does Your Domain Name Really Matter?

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